What the brief covers
Treat Bing Ads as a separate test of search demand. Even when a campaign starts from an existing account structure, the brief should specify what needs review and how additional reach will be evaluated.
- Review campaign settings and search terms after any import.
- Check market targeting, ad language and offer relevance.
- Verify conversion events and lead-source labels in reporting.
- Compare channel contribution using a consistent lead definition.
Work formats
- Readiness review
- Demand, account and tracking checks
- Additional-channel pilot
- A limited scope and a decision framework
- Search portfolio support
- Coordinated reviews across search accounts
Start with a concrete deliverable and the customer journey it supports. Agree responsibilities, access to existing assets, approval stages and the reporting period before work begins. The profiles link to public sources so you can check the current scope directly with a provider.