What the brief covers
A lead-generation website should help a visitor understand the offer, judge its relevance and take the next step. The brief needs to cover content, design, development and how an enquiry reaches the team.
- Define page structure, content and the conversion path for each audience.
- Design for mobile reading, clear navigation and accessible controls.
- Agree language routes, technical SEO and performance requirements.
- Test forms, destination links, analytics events and the handoff to CRM.
Work formats
- Website review
- A prioritized content, UX and technical backlog
- Campaign landing page
- One offer and a tested conversion path
- Website project
- Structure, design, development and handover
Start with a concrete deliverable and the customer journey it supports. Agree responsibilities, access to existing assets, approval stages and the reporting period before work begins. The profiles link to public sources so you can check the current scope directly with a provider.