What the brief covers
B2B acquisition begins with a clear account and decision-maker profile. For LinkedIn Ads, agree what a useful conversation looks like and how marketing will hand it to sales across a longer decision process.
- Define target company segments, roles and buying situations.
- Match the offer and creative to the stage of the buying process.
- Plan qualification fields and the sales response workflow.
- Review opportunities and follow-up alongside campaign indicators.
Work formats
- B2B audience review
- Account profile, offer and funnel gaps
- Acquisition pilot
- One audience hypothesis and a sales feedback process
- Marketing and sales coordination
- Campaign review with opportunity-level feedback
Start with a concrete deliverable and the customer journey it supports. Agree responsibilities, access to existing assets, approval stages and the reporting period before work begins. The profiles link to public sources so you can check the current scope directly with a provider.