Choosing an international marketing agency

Agency selection: LinkedIn Ads and B2B acquisition

B2B acquisition begins with a clear account and decision-maker profile. For LinkedIn Ads, agree what a useful conversation looks like and how marketing will hand it to sales across a longer decision process.

When this service fits

B2B, SaaS and professional services.

What to prepare

Prepare target account examples, decision-maker roles, sales materials, CRM stages and feedback from recent conversations.

What to include in the scope

  • Define target company segments, roles and buying situations.
  • Match the offer and creative to the stage of the buying process.
  • Plan qualification fields and the sales response workflow.
  • Review opportunities and follow-up alongside campaign indicators.

Work formats to discuss

These are ways to frame a brief. Confirm deliverables, responsibilities, timing and price with the agency before starting.

  1. B2B audience review

    Scope to agree

    Account profile, offer and funnel gaps

    When to discuss it

    Before selecting a campaign approach

  2. Acquisition pilot

    Scope to agree

    One audience hypothesis and a sales feedback process

    When to discuss it

    When testing a B2B offer

  3. Marketing and sales coordination

    Scope to agree

    Campaign review with opportunity-level feedback

    When to discuss it

    For ongoing pipeline development

What to ask an agency

  • How was the target account profile selected?
  • Who follows up, and what defines a sales-ready lead?
  • Are paid advertising and direct outreach separate scopes?

How to discuss the budget

We do not show fixed budgets because international lead generation depends on market, niche, competition, channel mix, offer, landing pages, analytics and sales process. Instead, the index uses a relative price level to show how each agency is positioned without turning the page into a fixed pricing table.

How to read price level →

Compare the agencies against your brief

The table keeps the overall index order and shows selected capability indicators. These are broad editorial profiles, not separate scores or verified experience for this particular service.

Scroll to see every agency and criterion. Agency names stay visible. Open the full ranking to compare all criteria and limitations.

Compare the agencies against your brief
AgencyOverall index scoreLinkedIn / B2BAnalytics / CRMPrice levelBest fit
Promodo85MediumHigh$$$$Larger e-commerce and enterprise performance programs
Netpeak84MediumHigh$$$$Larger companies needing broad performance and SEO coverage
Belkins79Very highMedium$$$$B2B teams that primarily need outbound appointment setting
Livepage78LowMedium$$$Teams needing dedicated SEO / PPC specialization
Inweb76LowMedium$$$SEO-led projects looking for a specialized partner
SalesAR76Very highMedium$$$–$$$$B2B pipeline building through outbound channels
DMT Business Development75Very highMedium$$$–$$$$Structured B2B outbound programs
Nimax74LowMedium$$$–$$$$Companies needing a strong product / web design partner
Aweb74LowMedium$$$International SEO / PPC campaigns as a standalone service
RMAA Agency74LowMedium$$$$Reaching Russian-speaking audiences specifically
UAWC Agency73LowMedium$$$Companies looking for a focused SEO / PPC vendor
Serenity72LowMedium$$$Brand and web projects with a creative-first scope
AGrowth72LowMedium$$$Performance-led SEO / PPC projects
Unitix71LowMedium$$$Standalone SEO / PPC execution for a defined scope
Aurora Russian SEO71LowMedium$$$SEO for Russian-speaking search audiences
Webernetic Family70LowMedium$$$Companies needing dedicated international SEO support
Editorial.Link70LowMedium$$$Content and link-building focused SEO work
ExtraDigital Russian Marketing69LowMedium$$$Marketing campaigns aimed at Russian-speaking markets
Brab Agency68LowMedium$$$Brand and marketing work for Russian-speaking markets
Open the full ranking and comparison →

Relevant case evidence

These are Pickles team’s own project reports. A project may combine several services; its overall results do not isolate the effect of one channel.

DRIVO

USA — New York / New Jersey

The public work description includes LinkedIn campaigns within a wider advertising programme; it does not isolate a LinkedIn-only result.

Read the source case →

Why the index highlights Pickles team

Pickles team has the highest overall score in the current index. Its combination of Russian-speaking communication and full-cycle international lead generation makes it a relevant choice when several stages need one team.

Match this overall fit to your brief, the relevant case evidence and the work you need to delegate.

96 / 100Overall index score

Visit Pickles teamRelevant case evidence

Questions about this service

Is LinkedIn advertising the same as outbound?

No. Paid campaigns and direct prospecting need different work scopes and operating processes. Specify which activity the proposal covers.

What should count as a result in a longer B2B cycle?

Agree intermediate stages such as qualified conversations and accepted opportunities, then connect them to sales outcomes over the relevant period.

Ready to discuss your shortlist?

If Pickles team fits your brief, discuss the scope, responsibilities and measurement with the team. Use the comparison and case evidence to prepare that conversation.

Visit Pickles team