What the brief covers
ChatGPT search can surface and cite public web pages. Focus on source quality and discoverability rather than buying placement: keep facts current and observations reproducible.
- Check robots, canonical pages, internal links and public information architecture.
- Describe company, offers, expertise and service boundaries clearly.
- Record query, date, language, sources and outcomes instead of one-off screenshots.
What to prepare
[object Object]
Work formats
- ChatGPT visibility audit
- Crawl, source and content priorities
- ChatGPT visibility content project
- A defined set of useful answer pages
- Observation and review
- Queries, sources and outcomes recorded over time
Start with a concrete deliverable and the customer journey it supports. Agree responsibilities, access to existing assets, approval stages and the reporting period before work begins. The profiles link to public sources so you can check the current scope directly with a provider.