What the brief covers
Google describes AI Overviews and AI Mode as Search experiences combining Gemini with web and other systems. Improve the underlying site and separate classic signals from AI-result observation.
- Map priority queries, entities, products and supporting pages.
- Improve usefulness, internal linking, structured facts and source transparency.
- Measure organic visits, assisted discovery and AI appearances separately.
What to prepare
[object Object]
Work formats
- Gemini and Google AI visibility audit
- Crawl, source and content priorities
- Gemini and Google AI visibility content project
- A defined set of useful answer pages
- Observation and review
- Queries, sources and outcomes recorded over time
Start with a concrete deliverable and the customer journey it supports. Agree responsibilities, access to existing assets, approval stages and the reporting period before work begins. The profiles link to public sources so you can check the current scope directly with a provider.