What the brief covers
Claude can use web search and fetch a page supplied in a conversation, with citations in web-search responses. Make authoritative information clear and inspectable instead of seeking a ranking trick.
- Define canonical pages for company, services, proof and policies.
- Make claims precise, dated and supported by inspectable sources.
- Test direct fetch and web search separately from conversion metrics.
What to prepare
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Work formats
- Claude visibility audit
- Crawl, source and content priorities
- Claude visibility content project
- A defined set of useful answer pages
- Observation and review
- Queries, sources and outcomes recorded over time
Start with a concrete deliverable and the customer journey it supports. Agree responsibilities, access to existing assets, approval stages and the reporting period before work begins. The profiles link to public sources so you can check the current scope directly with a provider.