What the brief covers
xAI documents real-time web search and X search tools for Grok-based agents. Cover the public website and conversations, treating citations, X mentions and business outcomes as different signals.
- Keep company, product and service pages current and easy to verify.
- Map public questions and relevant X conversations without manufacturing engagement.
- Track web citations, X mentions, referrals and qualified actions separately.
What to prepare
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Work formats
- Grok visibility audit
- Crawl, source and content priorities
- Grok visibility content project
- A defined set of useful answer pages
- Observation and review
- Queries, sources and outcomes recorded over time
Start with a concrete deliverable and the customer journey it supports. Agree responsibilities, access to existing assets, approval stages and the reporting period before work begins. The profiles link to public sources so you can check the current scope directly with a provider.